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Compass Labs' Intelligent Social Advertising Solution Recognized by Facebook and Joins Preferred Marketing Developer Program(April 19, 2012)
SAN JOSE, CA -- (Marketwire) -- 04/19/12 -- Compass Labs, the science behind intelligent social advertising, announced today that they are part of the new Facebook® Preferred Marketing Developer Program (PMD). The PMD program officially launched today, in order to better represent the various technologies in the Facebook ecosystem and to recognize companies that develop holistic solutions. The mission of the PMD program is to help developers build products that make social marketing easier and more effective.
The PMD program recognizes companies that have demonstrated value-added capabilities in one or more of the following specialty areas: page management solutions, ads management solutions, services and platforms for building socially enabled integrations and/or tools for page insights analysis.
"We are pleased to announce that Compass Labs is part of the official Facebook Preferred Marketing Developer Program," said Dilip Venkatachari, CEO of Compass Labs. "This program validates that our proprietary social ad platform CLIQ, built to leverage the Facebook Ads and Insights APIs, is effective at making Facebook advertising easier to execute, manage and measure for agencies and brands."
The PMD program application process was highly selective and Compass Labs has a PMD badge for Ads, signifying their focus around advanced ad creation, campaign management and reporting capabilities.
For more information on the Facebook Preferred Marketing Developer Program, please visit: https://developers.facebook.com/preferredmarketingdevelopers/.
Facebook® is a registered trademark of Facebook, Inc.
About Compass Labs:
Compass Labs applies science to social media advertising with CLIQ (Compass Labs IQ), a self-service or fully managed social media advertising platform that makes scalable, targeted social advertising campaigns easy to execute and measure for agencies and brands. Headquartered in San Jose, CA, Compass Labs was founded in 2009 by industry veterans and scientists. Investors include New Enterprise Associates (NEA), Presidio Ventures, Triple Point Capital, Jim Clark and others. For more information, please visit www.compasslabs.com, follow @compasslabs on Twitter (www.twitter.com/CompassLabs) or like Compass Labs on Facebook at www.facebook.com/CompassLabs.
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