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World-Class Talent in Product Development and Sales to Drive Informa's Fast-Growing Marketing Services Business
NEW YORK, Aug. 2, 2017 /PRNewswire/ -- Informa Marketing Services announced today that it has grown its team with world-class talent. Two new senior executives, John Ecke and Scott Harris will develop and advance opportunities for marketers to engage with buyers.
Marketing services combines trusted audiences of millions of professional users, deep vertical knowledge, and sophisticated marketing to connect customers with the right information, at the right time, delivering real results to marketers.
"Understanding audience needs is at the center of our business. We know the type of information buyers need as they move from discovering a problem to identifying features and functionality of a solution to selecting a provider and making a purchase. We match audience needs with marketing solutions in a turnkey environment," said Kate Spellman, President, Marketing Services, Informa. "John will focus on the quality of our audience's experiences while maximizing the connecting points available to marketers. Scott will advance how our marketing solutions can be best leveraged with market expertise for a company to reach their marketing goals."
The new team brings deep expertise in product management and sales:
John Ecke Vice President, Products has a track record for product innovation success. He understands b2b media and digital marketing and has helped leading brands navigate through the changing digital landscape. Ecke was most recently Vice President, Digital Products for Penton Ag where he helped transform the media business into a digital first information services business. Previously, he was Group Director, Media at UBM Tech. In his newly created position, Ecke will create new market-focused packages and product innovations to Informa's marketing customers.
Scott Harris, Vice President, Sales Enablement, is a driver of new revenue streams and builder of top-flight sales teams who knows how to capitalize on a competitive market position. Harris was most recently Vice President, Sales and Marketing at IDG TechNetwork. He has previous experience working with OneRiot, Ziff Davis, Inc. and Inform Technologies. In his new position, Harris will be responsible for creating strategic processes for sales teams to develop deeper conversations with prospects and customers at each stage of the buying journey.
To learn more about Informa Marketing Services, click here.
President, Marketing Services, Informa
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SOURCE Informa Marketing Services
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